Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives
نویسندگان
چکیده
منابع مشابه
Evaluating the Components of Marketing Mix (7Ps) of Iran’s Volleyball Super League
The aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in Iran’s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. For this purpose, 102 subjects, among them the official staffs in ...
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the aim of this study is to evaluate the sport marketing mix and its seven elements (product, price, promotion, place, public relations, people, and physical evidence) in iran’s volleyball super league from the viewpoint of ministry of sport and volleyball federation managers in two conditions, namely existing and optimal. for this purpose, 102 subjects, among them the official staffs in the mi...
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ژورنال
عنوان ژورنال: American Journal of Industrial and Business Management
سال: 2012
ISSN: 2164-5167,2164-5175
DOI: 10.4236/ajibm.2012.24025